I didn’t respond yesterday as I thought you would have received an answer quite quickly. So I’ll do a reading on your first question so long:
So from here I can see you’re looking for something new with the online shop, might be that your Magick has led you to this idea (well it’s a shop dealing with the occult so of course it’s due to your interest and experience as a magician). You’re a bit closed off about starting it since you first want some surety about it.
So, what will happen when you start the online shop is that you’ll have an influx of ideas, and you’ll be able to explore creativity more fully, so you’ll have many creative ideas and inspiration for your shop. If you were looking for something to keep you busy and occupied, then it seems this will give you many ideas to work on which can be what you’re looking for but I don’t feel that it is fully. Might not fully bring you what you desire.
The advice here is The Tower, so you might need to destroy some things, perhaps things in your past hindering this or certain ideas. I don’t feel that it’s saying to abandon this project. But you may need to destroy some things as you go along. I feel that it’s referring to something in the future.