They essentially found that astaroth was indeed most of the female goddesses that are associated with her. They cited historical examples and etymology. I’ll see if I can find the link.
I can’t find the original article but I did find a side article.
https://jonkanekojames.com/2018/04/astaroth-from-female-deity-to-male-demon/
To be fair a lot of Pagan Gods were demonized, I lean more towards a few reasons…either the demon doesn’t actually exist at least in the demonized form and people evoke the actual deity but due to their front loaded perception they view it as a demon, they created a thoughtform unconsciously and the demon exist in that form, or they’re actually separate beings and most are just going off what they read and not what they experienced. 
treat every spirit as singular
close topic
They’re not the same.
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